Leading online casino content provider Pragmatic Play has revealed an expansion of its partnership with 1xBet. Under the renewed agreement, the former company will provide its client with a customized live casino game show called Wheel of Luck.
According to the announcement, the new game is based on Pragmatic Play’s beloved game show Mega Wheel.
A customized version of the famous title, Wheel of Luck, will help 1xBet engage its customers with unprecedented live casino experiences.
In addition to the new game, Pragmatic Play will continue to provide premium content to the operator.
1xBet was one of the first gambling companies to integrate Pragmatic Play‘s live casino products in addition to the supplier’s library of slots, bingo games and scratch card offerings.
In addition to Wheel of Luck, the live casino experiences provided to 1xBet include dedicated studios, customizable tables and exclusive branded gaming experiences.
The expansion with 1xBet follows other recent Pragmatic Play agreements
Earlier this month, Pragmatic Play provided live casino for the 888-owned William Hill brand.
Prior to this, the supplier also reached a new commercial agreement with GAMRFIRST in Switzerland.
1xBet’s Maria G commented on the deal with Pragmatic Play, praising the company as a provider of “exceptional and player-favorite live dealer products”.
She said her team is delighted to work with Pragmatic Play and offer its live casino portfolio.
According to Maria G, Wheel of Luck will strengthen 1xBet by allowing players to engage with personalized gameplay that they cannot find anywhere else.
“We are excited about the final product and look forward to further growing our live gaming customer base with this engaging new launch,” said Maria G, 1xBet.
Commenting on the new release, Cornides said that Wheel of Luck is an exciting new game show that only 1xBet fans will be able to experience.
Irina Cornides, COO at Pragmatic, said: “Our collaboration with the 1xBet team has allowed us to adapt our beloved Mega Wheel format to offer a unique version that ensures your players get a seamless gaming experience that is integrated with your brand.”
About the company
It is a leading game developer that supplies gamer favorites to the most successful global brands in the iGaming industry.
Powering new gaming possibilities through a single API, Pragmatic offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sports betting and more, available in major regulated markets, languages and currencies.
