For the 2023-24 season, Kindred will replace its 32Red branding on the front of Rangers FC player shirts with the Unibet logo. The Unibet brand will be accompanied by the slogan ‘Mission Zero%’, raising awareness of how Kindred is working to mitigate all revenue it generates from harmful gambling.
The initiative will also aim to educate players on the tools available to keep the game safe and enjoyable.
“Kindred’s ambition is to lead the industry in terms of transparency and innovation – and to make our platforms the safest place to play,” said Kindred General Manager Neil Banbury. “We are committed to developing our technology and systems, and educating our customers, to continue to make progress on our Mission Zero %.”
“We are proud of our work with Rangers over the past decade and look forward to continuing that into the season ahead.”
Rangers Chief Executive James Bigrove added: “Our partnership with Kindred has been incredibly successful, as underscored by the longevity of our agreement.”
“As we look forward to the new season with the launch of the kit kit, we are excited to continue the work we have done with our valued main sponsor and highlight ways in which people can play responsibly and safely,” added Bigrove.
About Kindred
What started as Unibet in 1997 is now Kindred, one of the fastest growing online gaming companies on the European continent. In addition, it is an online gaming operator comprising 11 brands, including Unibet, Maria Casino 32Red and iGame. The products are: online casino, online poker, online bingo and sports betting.
As an innovative operation, the company seeks to stand out in segments such as technological solutions, mobile resources, new product launches, player safety and improvements in responsible gaming.
