Genius Sports closes official data and streaming partnership with the European Football League (ELF).
Ahead of the new ELF season on June 3, Genius Sports received official exclusive data and streaming rights. ELF joins other football partners including the CFL, NFL, XFL and NCAA.
The ELF is a professional American football league outside of North America. The league (as of the 2023 season) consists of 17 teams located in Germany, Poland, Spain, Austria, Italy, Switzerland, Hungary, Czech Republic and France.
Founded in London in 2001, Genius Sports is a sports data technology company and this partnership will enable it to provide its services to ELF.
Genius Sports has now been granted exclusive rights to capture, manage and distribute official data and live video feeds of ELF games through its network of regulated sports betting partners.
Zeljko Karajica, ELF Managing Director, commented: “Having Genius Sports as a new partner allows us to explore new markets and offer our fans a wider range of products.
“Data is playing an increasingly important role in the world of American football and with Genius Sports we found the perfect partner.”
Jonny Katanchian, Head of Sports and Broadcast at Genius Sports, said: “Our sports data and insights technology will allow ELF to expand the distribution and marketing of its unique content around the world.
“We are delighted to expand our world-leading American football offering by providing our partners with exclusive content year-round across multiple time zones.”
The exclusive deal adds to Genius Sports’ year-round football offering.
Zeljko Karajica, Managing Director, European Football League: “Having Genius Sports as a new partner allows us to explore new markets and offer our fans a wider range of products. Data is playing an increasingly important role in the world of American football, and with Genius Sports we found the perfect partner.”
“Our world-leading sports data and information technology will enable the European Football League to expand the distribution and marketing of its exclusive content around the world,” said Jonny Katanchian, Head of Sports and Broadcasting at Genius Sports.
“We are delighted to extend our world-leading American football offering by providing our partners with exclusive year-round content across multiple time zones.”
About Genius Sports
Genius Sports is the official data, technology and broadcast partner powering the global ecosystem that connects sports, betting and media. The technology is used in over 150 countries around the world, creating highly immersive products that enrich fan experiences for the entire sports industry.
They partner with over 400 sports organizations, including many of the world’s biggest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support partners. The innovative use of big data, computer vision, machine learning and augmented reality connects the entire sports ecosystem, from the rights holder to the fan.