LaLiga partner speaks out after racist attacks against Vinicius Jr
Photo: Reprodução / @ViniJr

Following the position adopted by Puma and Banco Santander, sponsors of LaLiga (Spanish Championship), which manifested themselves on Monday, 22nd, issued an official note regarding the racist attacks suffered by Brazilian striker Vinícius Júnior, in match against Valencia, played last Sunday, 21.

Note from

In its statement, defended a more empathetic and inclusive attitude on the part of LaLiga and condemned racism:

“Equality and inclusion are at the heart of everything stands for. strongly opposes all forms of discrimination and supports the entire football community in calling for zero tolerance of racism. Sport is for everyone”, says in a message from the company.

According to MKT Esportivo, the group of sponsors of the Spanish sporting entity that did not take a position on the case involving the Brazilian Real Madrid player includes BKT, EA Sports (which will assume the naming rights of the tournament from next season), Microsoft, Panini , San Miguel and Sorare.

LaLiga will promote campaign against racism

As a result of racist attacks in Spanish football, especially involving Vini Jr, LaLiga joined forces with the Superior Sports Council (CSD), the main Spanish government body in the sports segment, and the Royal Spanish Football Federation (RFEF) to campaign against racism.

The action, in addition to appearing in broadcasts of all matches at national and international level, on the watermark and on television, will also be in stadiums through information leaflets passed on to fans. The initiative can be seen in the banners that the teams will carry when entering the field, as well as in the armbands of the captains.

With the mottos “Racists, out of football” and “Together against racism”, the campaign aims to unite everyone (institutions, clubs, athletes, fans) and seeks to “completely eradicate racism and those who carry it out in Spanish football”.