Flutter Entertainment has been named as the main partner of Cure Leukaemia’s The Tour 21. The Tour 21 is a cycling event that takes place a week before the Tour de France. The event features 25 amateur cyclists across the Tour de France route, doing so a week before the professional race.
The event will start in Bilbao on the 24th of June and will end on the 16th of July, covering 3,500 km. Flutter recently released its Q1 2023 betting results with revenue of £2.4bn ($3bn), up 54% year-on-year.
Flutter Group Head of Communities Kerry McNally said: “We are delighted to be working with Cure Leukaemia and supporting The Tour 21. It is an exciting partnership that unites our passion for sport with our commitment to doing more to support communities. in which we operate”.
“Cure Leukaemia is conducting transformational trials to help treat blood cancer patients around the world, and we couldn’t be more proud to play a role in helping them to eradicate this devastating disease,” added McNally.
Cure Leukaemia Chief Executive James McLaughlin said, “I am extremely proud that Flutter has agreed to partner with The Tour 21. Its mission and strategy align perfectly with Cure Leukaemia’s ultimate ambition to eradicate blood cancer. Flutter as the new main event partner takes The Tour 21 to a whole new level.”
About Flutter Entertainment
Flutter Entertainment is an Irish betting holding company created from the merger of Paddy Power and Betfair, and the subsequent acquisition of The Stars Group. The company is listed on the London Stock Exchange.
The group currently operates several brands including Adjarabet, BetEasy, Betfair, FanDuel, Fox Bet, Full Tilt Poker, Paddy Power, PokerStars, Sky Bet, Sportsbet.com.au and Timeform.