SCCG Management signs partnership with NFL's Cincinnati Bengals
SCCG Management signs partnership with NFL's Cincinnati Bengals

SCCG Management announced a partnership with the National Football League (NFL) Cincinnati Bengals to provide market access support. The deal that led to the Cincinnati Bengals choosing Betfred USA Sports as their official sports betting partner was facilitated by SCCG in July 2022.

As a result of this collaboration, the Bengals selected the company and its founder and CEO, Stephen Crystal, to help with the market access process for a second uniform, or mobile sports betting partner, to further expand the Bengals brand.

Crystal said, “We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division. The Bengals team has a vision for their organization that is positive and focused on growth – we are honored to have been invited to be a part of it again.”

The Bengals management team will work closely with SCCG Management to identify a new partner whose brand, technology and reach will be beneficial to the company and its supporters. SCCG has secured sponsorship deals with the Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and Iowa Cubs.

It also led to business development partnerships with the Northwoods Baseball League and the American Cornhole League, a consulting agreement with Major Arena Soccer League, a data distribution and a strategic co-development partnership with America Ultimate Disc League, a partnership with Hendrick Motorsports to leverage data, co-development and partnerships with other sports teams.

About SCCG Management

SCCG Management is a premier management consulting firm with experienced leaders from the global gaming industry, providing specialist solutions for strategic success with a focus on iGaming, sports betting, eSports and casino technology.

Acting as a global network partner for over 30 years with international offices in Europe, Africa, Asia, South America and Latin America, the group connects clients with the right strategic partners to help grow on a global scale. As an accelerator for early-stage companies, it fosters innovation and empowers emerging companies to achieve their goals.