Sportradar launched paid ads on Snapchat. This will allow betting operators to try to engage and attract customers using the sports tech company’s paid social media advertising service.
The new tool will be able to link sports betting operators with the app’s 375 million daily active users and over 750 million monthly active users. Additionally, Snapchat’s advanced age and location targeting capabilities ensure that only eligible audiences are reached.
Florian Geheeb, Global Advertising Sales Director at Sportradar, said: “By integrating our industry-specific advertising solution into Snapchat, Sportradar is unlocking a new channel to optimize the marketing performance of sports betting operators.”
Ross Hartnett, Real Money Gaming Manager at Snap Inc., said, “We are delighted to have Sportradar’s paid social ad service integrated into Snapchat.”
“This partnership will provide real money gaming operators with the opportunity to dynamically reach millions of legal age sports fans for gaming in regulated venues with creative, real-time titles, betting odds and more.”
“By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters,” added Hartnett.
In its Q4 and FY2022 year-end figures, Sportradar reported revenue of €206.3 million ($218.1 million), up from €152.4 million in 2021.
Ulrich Harmuth, interim CFO, said: “Our fourth quarter financial results illustrate the momentum we have built throughout 2022. Our 2023 guidance of revenue growth and margin expansion reflects the investments we have made to date and the growing opportunity of global sports market”.
Sportradar is a world-leading sports technology company at the intersection of sports, media and betting. More than 1,700 sports federations, media outlets, betting operators and consumer platforms in 120 countries rely on the group’s know-how and technology to boost their business.