The Entain Foundation, a non-profit organization supported by Entain, will cover the cost of Gordon Moody’s Alumni Project. The company has supported Gordon Moody, a charity that provides gambling addiction treatment, for over six years.
The Alumni Project will be facilitated by a number of former players who have gone through the treatment provided by Gordon Moody. They will then support people who are looking for help or who have recently graduated from the program.
Barry Gibson, president of Entain, said: “Gordon Moody’s Alumni Project will be the first time that those who have completed their treatment will be able to support those seeking treatment. were in their position and recovered”.
The project will also allow for a range of paid job positions for participants as they provide their help.
The Entain Foundation will fully fund the project for a total of £740,000 (US$907,455) during its initial two years of operation. This goes on top of the £40m that Entain has donated to GambleAware.
The foundation also focuses on other issues, including women’s and disability sports, men’s mental health, and local community projects.
Matthew Hickey, CEO of Gordon Moody, said, “The Alumni Project will help Gordon Moody reach more people who need our support by putting the voice of experience at the center of our residential engagement and services.”
“The Entain Foundation’s support is crucial in helping Gordon Moody expand its services and meet the demands of those in need of treatment and support. We are delighted to continue our work with Entain and for their continued support and financial donations.” Hickey.
Entain is an international sports betting and other gaming verticals company. It is listed on the London Stock Exchange and forms part of the FTSE 100 Index. The group also owns brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet.