The PUPI Foundation of former Inter Milan star Javier Zanetti has partnered with Planetwin365 News. From now on, the operator will act as the entity’s official media supporter.
Together, the companies say they will launch a new ‘social and community’ project, in which PUPI will provide Planetwin365.news with new content and a dedicated column by Zanetti himself, called ‘Treble Captain’ (in reference to Zanetti’s role at Inter in due to performances in the Champions League, Serie A and winning season in the Italian Cup in 2010).
The focus of Zanetti’s column has been presented as ‘Sport makes us equal’, approaching themes such as integration, social development and improvement of the quality of life.
Anniina Rantala, Senior Director of Online Commercial at SKS365, said of the deal: “The deal with a world football legend and his non-profit association fills us with pride and will help us to further develop the ‘social and community’ aspect that distinguishes our younger brand.”
“We will be able to offer new content and an increasingly social and interactive entertainment experience to Planetwin365.news users”, added Rantala.
“We have already had the pleasure of working with Javier on other projects and this new agreement represents a unique opportunity to make our brand a point of reference for all sports fans, supporting the solidarity initiatives of the PUPI Foundation”, he concluded.
Meanwhile, Javier Zanetti added: “I am very happy to start this journey together with the PUPI Foundation. I am confident that it will allow us to emphasize the importance of sport in the daily work of our association. Thanks to Planetwin365.news for choosing the PUPI Foundation , allowing us to help those most in need”.
Planetwin365 and the sponsorship of the Lazio women’s team
It is worth remembering that Planetwin365 signed a strategic agreement to sponsor the Lazio women’s soccer team in Italy at the end of last year. The contract refers to the 2022 / 2023 season. The Planetwin365 brand, from SKS365, has appeared both in the women’s team’s training camp and in the Mirko Fersini stadium.
