Texas Motor Speedway enters into new partnerships for 2023 season
Photo: The Beck Group

With the start of the 2023 racing season, Texas Motor Speedway (TMS) announced the extension of several partnerships, as well as the establishment of two new partnerships with Texas-based companies in the United States.

With these multi-year partnerships, Quick Cash, WinStar World Casino and Resort, CoServ, Zimmerer Kubota and The Dallas Morning News will continue to serve in their current responsibilities with TMS. Yesway convenience stores Niece Equipment and Allsup’s signed agreements to become official partners of Texas Motor Speedway.

Mark Faber, Executive Vice President and General Manager of Texas Motor Speedway, said, “Partnerships mean everything in the world of sports business, so it is very gratifying to announce that strong companies such as Speedy Cash, WinStar World Casino and Resort, CoServ, Zimmerer Kubota and The Dallas O Morning News continue their partnerships and support of Texas Motor Speedway.”

“It is equally gratifying to announce our new relationships with Niece Equipment and Yesway’s Allsup’s convenience stores as official partners of Texas Motor Speedway,” he added.

The 2023 Texas Motor Speedway program of events runs April 1-2. Recently, Winstar World Casino and Resort closed with Lucas Oil Products, an American petroleum distributor and manufacturer.

The partnership includes naming rights to the product, a 6,500-seat event venue at Winstar, which is scheduled to open in 2023. And, it will be called Lucas Oil Live.

Jack Parkinson, Winstar World Casino and Resort General Manager, said: “Our guests will enjoy an electric atmosphere in a venue that has nearly double the capacity of our previous location and offers additional amenities that enhance the live entertainment experience.”

About Texas Motor Speedway

Texas Motor Speedway is an oval circuit located in Fort Worth, Texas, in the United States. The length of the circuit is 2.4 km and has a format similar to Atlanta Motor Speedway and Charlotte Motor Speedway.

The first race on the circuit was from NASCAR in 1997, currently hosting two races in the category per year, it has also been present since the first season of the IndyCar Series in 1996.