SOFTSWISS becomes exclusive partner of Fire & Ice's 20th anniversary event

SOFTSWISS, a provider of innovative software to the industry, has become part of one of the biggest and brightest events in the iGaming community – Fire & Ice 2023! In exclusive partnership with the organizers, the company will bring together friends, partners and guests at London’s famous Troxy venue to celebrate the 20th anniversary of this legendary iGaming journey. The most anticipated special event will take place on February 8th, the same week as ICE London and iGB Affiliate London.

With the slogan “Beyond our Wildest Dreams”, the Fire & Ice special event will bring together the most influential figures and founders of online gaming companies. According to the organizers, the party will push the boundaries of entertainment beyond everyone’s wildest dreams.

SOFTSWISS is honored to become an exclusive partner of these incredible festivities and support the organizers in reaching the impressive mark of two decades in the industry. Working together with Fire & Ice means that SOFTSWISS is not only a seasoned specialist in iGaming, but one that paves the way for the entire industry.

Valentina Bagniya, Marketing Director at SOFTSWISS, comments on the event: “We are inspired to be part of this brilliant celebration, as Fire & Ice is without a doubt the most intriguing and exciting event for the iGaming community. Together with the Fire & Ice team, SOFTSWISS creates iGaming history and we are proud to be an exclusive partner of the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promotional campaign we started in Malta. So, it’s time to bring the heat to London!”

“We are very grateful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it’s a huge responsibility for us. It’s the most challenging task we’ve ever undertaken,” said Michael Caselli, program organizer and co-host of Fire & Ice 2023. “You’ll find yourself sitting alongside the big names in the industry that you’ve seen on screens and panels. This is the party to celebrate the people who built a reliable foundation for the industry to thrive in the future.”

Jodie Thind, organizer and co-host of the event, adds: “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event even more special. The journey has been incredible and we see this event as a thank you to everyone at iGaming.”


SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has more than 1,500 employees, is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds multiple game licenses and provides complete software solutions.

The company has a vast portfolio of products, including the Online Casino Platform, the Games Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.

About Fire & Ice

The Lyceum Media Fire & Ice Party is the iGaming industry’s original and most anticipated networking event of the year since 2002. It is held annually on the same week as ICE London and iGB Affiliate London and attracts the Who’s Who in iGaming. And it promises executives an unforgettable night with a different show and atmosphere.