Gaming Innovation Group signs with LuckyBet.

LuckyBet plans to operate its brand in several international and emerging markets with high growth potential, emphasizing highly personalized gameplay and loyalty experiences.

GiG’s advancement in platform technology was specifically designed to meet the growing demands of operators looking to take advantage of increasing global opportunities for iGaming. Through the combination of GiG’s proprietary platform and the LuckyBet brand, the partnership will focus on delivering an innovative player experience.

The agreement, which was signed for an initial five-year period and includes market-leading player account management (PAM), front-end and content management system (CMS) from GiG, represents a continuation of similar partnerships announced this year that fit into its strategy of leveraging exciting concepts in the online casino industry.

Ian Parke, CEO of LuckyBet said: “We have ambitious plans to become one of the leading online casino brands in emerging markets. This partnership with GiG will allow us to offer a superior gaming experience to a market that has grown steadily over the past five years. We believe that through the myriad of unique customer journeys delivered through GiG technology, significant market share can be achieved. We look forward to continuing to partner with them for many years to come.”

Richard Brown, CEO of GiG, said: “The international emerging markets continue to be an important element in the global online casino industry, and the combination of our award-winning technology with LuckyBet will be ideally positioned to grow in these markets.” He concludes: “Our ability to deliver a personalized user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing all the benefits this new partnership delivers.”