Smartsoft Gaming, a leading provider of non-traditional casino games, announced a historic partnership with Entain – one of the world’s leading sports betting and gaming groups. As part of the deal, Smartsoft will provide Entain with its portfolio of games, including ‘JetX’, its flagship title.
The provider has an exclusive long-term partnership with one of Entain’s local brands, Crystalbet – providing a range of products from non-traditional casino games to slots, live casino and board games. Building on this successful partnership, Smartsoft games are now live across Entain’s iGaming brands such as: Bwin, Sportingbet, PartyCasino, and more.
According to Smartsoft CEO Guram Gotsadze, the company has been building its reputation strongly: “Smartsoft Gaming has built its reputation as a pioneer in non-traditional casino gaming, with a constant focus on innovation and user experience. Entain has been our great partner on a local scale and now having our games live on Entain brands globally is a fantastic opportunity and further endorsement that SmartSoft is best in class.”
Smartsoft titles will elevate Entain’s non-traditional offerings
Along with the games, the company will also provide its unique and elaborate promotional tools designed to attract players and increase their engagement, while encouraging customer loyalty. This partnership marks a major milestone in Smartsoft Gaming’s journey towards global expansion in the iGaming world.
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. In December 2020, the company underwent a branding process to reflect its ambition to be the world leader in sports betting and gaming entertainment. The group has a comprehensive portfolio of established brands.
With licenses in more than 27 countries, the group employs a workforce of more than 24,000, in 20 offices on five continents, having a presence in the main markets of the world and delivering opportunities to all betting lovers.