Genius Sports has expanded its official tracking data partnership with Football DataCo (FDC), the UK football data rights holder, to capture tracking data across the Premier League (PL).

The company will continue as FDC’s Official Tracking Provider through its Second Spectrum technology. Already installed in every Premier League stadium, Genius Sports’ technology is powered by state-of-the-art computer vision and AI (artificial intelligence) and will now automatically capture each player’s and ball’s positioning data.

FDC will also work with Genius Sports to develop and exploit tracking data for the benefit of PL, fans, media partners and broadcasters. These new insights will create new opportunities for betting & media partners and more power-rich fan experiences, which could include dynamic, interactive apps in the metaverse that allow fans to put themselves directly into the action of every match.

The competition’s global broadcast partners can access a suite of data augmentation solutions, helping to bring their shows to life with live statistics and metrics, including player speeds and sprint speeds.

Premier League clubs will also be able to deploy Genius Sports’ advanced Insight feed to improve performance through rich team and player metrics, integrated with machine learning video indexing.

“Technology continues to drive the way data is collected, analyzed and presented. Working with Genius Sports’ Second Spectrum technology allows Football DataCo to be at the forefront of what’s possible, and we look forward to developing new ways to use it. data to our stakeholders,” said Adrian Ford, General Manager of Football DataCo.

Mark Locke, CEO of Genius Sports, said, “This partnership is an important next step in demonstrating how advanced data and technology can amplify fan storytelling and engagement. Genius has deeply believed in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League.”

“We are incredibly excited to be working on solutions to improve how the most popular league in world football is consumed by millions of passionate fans around the world,” added Locke.