Sportradar has been chosen to power the National Hockey League (NHL) international streaming service. Both parties worked together to bring the always-updated NHL.TV platform, a direct-to-consumer subscription service for hockey fans outside the US and Canada.
Under their new partnership, Sportradar will provide its over-the-top (OTT) solution to help the league “manage the end-to-end workflow of NHL.TV”. This includes the OTT backend and all OTT frontend apps such as web and mobile apps, along with UI design and third-party integrations.
“Today’s sports fans expect a highly personalized viewing experience tailored to their unique interests,” said Ed Blonk, CCO of Sportradar.
“By utilizing our truly dynamic and reliable end-to-end, data-driven OTT solution that has been developed and refined over the past 15 years, NHL.TV has the ability to meet and exceed viewer demands.”
“We look forward to working closely with the NHL to deliver an innovative product that will deepen fan engagement now and in the future.”
Sportradar and the NHL sign a decade-long deal
This agreement builds on the existing relationship between Sportradar and the NHL. In June 2021, both parties entered into a 10-year agreement covering betting and streaming data rights.
Stephen McArdle, senior vice president of digital media and strategic planning at the NHL, said, “Similar to our North American fanbase, international NHL fans are extremely tech-savvy and expect a premium digital viewing experience.”
“Sportradar’s NHL.TV update for certain international markets will help provide fans around the world with a more personalized and enhanced gaming experience, and we look forward to continuing to collaborate with Sportradar to deliver a world-class international consumer experience. ”, he added.
In addition to live game streams, NHL.TV offers hockey fans “team-specific customization features” including on-demand videos and extra highlights.