Symplify, the market leader in CRM and AI cloud options, has turned its attention to the North American online casino and iGaming market and created a division, Simplify US, naming Stephen A. Crystal as its president. Crystal will assume this responsibility while continuing as the founder and CEO of SCCG.
Symplify CEO Robert Kimber mentioned: “As part of the Symplify story, I am happy to welcome Symmplify’s next pure step towards establishing a presence across the continental United States.”
“We found like-minded innovators who want a platform that understands the marriage of conventional online casino leisure and digital consumer expectation. Our thorough understanding of the digital gaming market, along with SCCG’s close relationship with land-based casinos, has confirmed it to be very profitable.”
Simplify, through its continuous improvement in a collection of the latest products, based primarily on the assessment of current market demand, seeks to extend its efforts to bring these new capabilities within reach of US physical and online game operators.
SCCG Founder and CEO Stephen Crystal said, “The highly effective capabilities created by Symplify – powered by AI and Machine Studying – are often not only industry leaders, but industry firsts as well.”
“A decade ago, AI was a period of advertising and marketing spread widely across merchandise to draw unwarranted attention to growing knowledge. Symplify is the only CRM response provider that leveraged Machine Study as the anchor for online casino game operators.”
Simplify knows that in iGaming CRM there is no shortage of concepts within the advertising and marketing groups. The deficit comes in execution. Simplify is the only CRM ecosystem that offers game operators ten channels of communication. The company brings exactly what the customer wants from its CRM platform:
- Clear real-time integration;
- Prevention of AI automation as commonplace;
- Buyer life cycle planning;
- The geolocation marketing campaign;
- AI customization of the web page;
- Assured delivery for every email and SMS.
About Simplify
Symplify is an award-winning company based in Stockholm, Sweden, with workplaces in Malta, Italy, Spain, Denmark, USA, Hong Kong and Canada. With more than 20 years in the industry, Symplify creates truly personalized experiences through an AI-driven CRM ecosystem that includes a cutting-edge experience where customers control their own information.
About SCCG
SCCG is a consultancy specializing in sports betting, iGaming, sports advertising and marketing, internet affiliate marketing, expertise, mental property security, product marketing, eSports, capital formation, M&A, joint ventures, management from online casinos and government administration and authorized businesses to online casinos and the iGaming industry.
