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According to the latest data from Affilka by SOFTSWISS, the main reasons why online casinos change their affiliate management platform include lack of detailed and customizable reports of affiliate and player activities, AML compliance issues and high development costs. internal. In addition, proprietary solutions require additional resources that distract from core business objectives, while poor reporting capabilities impede growth.

Affilka by SOFTSWISS, an innovative, award-winning affiliate platform, offers full platform transition support that includes assistance from account managers and technical staff to address all customer concerns, whether past or present.

By taking on all software-related issues, Affilka helps clients focus on building new businesses. Migrations result in greater player acquisition and better management of team resources and brand processes. Migrated customers see the following benefits:

  • Full tech support – a winning combination of tech support and automation;
  • A complete multi-level reporting system with near real-time updates for both operators and partners;
  • Crypto platform and payment solutions;
  • Multi-brand management under an Affilka account or partnership program with flexible commission plans and traffic budget optimization.

Talking about customer migration, Anastasiya Borovaya, Head of Affilka by SOFTSWISS, highlights the following: “Switching from an affiliate marketing platform can be a challenge. There can be many reasons behind the decision. Choosing a new platform can be complicated due to lack of knowledge about the resulting benefits”.

“At Affilka, we have built the necessary software platform migration experience to take the market lead. The process can be as simple as moving affiliate IDs and contact details, or rather as complex as transitioning historical player data and affiliate payment history to meet the requirements of the new platform. Whatever our customers decide, Affilka’s account managers will be there to accompany them through the transition,” added Borovaya.

Affilka by SOFTSWISS has been recognized as the ‘Best Affiliate Tracking Software’ by the prestigious SiGMA Balkans & CIS 2022 awards. The advantages of this all-in-one affiliate tracking and management software comprise zero setup fees, integrated payment systems and efficient management of affiliates. Affilka will also be present at SiGMA Europe in Malta, which will be held in Valletta on November 14-18, 2022.