Six US operators have teamed up to launch new standards for responsible gaming: Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel and MGM Resorts International.
Brands have released 12 standards to commit to the ‘principles’ of responsible online gaming. This announcement comes in conjunction with the American Gaming Association’s Responsible Gaming Education Month.
Robeson Reeves, President of Bally’s Corporation, said, “Bally’s is proud to partner with all participating operators. We are committed to these 12 standards and it is the responsibility of Bally and the industry to prevent underage gaming and provide education and safeguards.” .
Joshua Jessen, CLO at BetMGM, added: “Safe gaming is at the forefront of everything we do at BetMGM. As we operate in a highly competitive industry, we are proud to be working together with our colleagues to embrace these important principles. We look forward to developing our work for the future”.
Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, explained, “DraftKings is pleased to be a part of this pioneering effort that has culminated in the adoption of 12 responsible gaming principles across all participating operators — and which will benefit consumers around USA”.
Adam Warrington, FanDuel VP, Responsible Gaming, said: “FanDuel is committed to collaborating and partnering with all participating operators, and our entire industry, on these 12 principles of responsible online gaming.”
Responsible online gaming is a top priority for the iGaming industry, as the safety of its customers and gamblers is essential to creating an ever-better segment. Investing in awareness campaigns, self-exclusion systems and player support is critical.
The American Gaming Association’s Responsible Gaming Education Month is a time when several American operators come together to discuss the most effective measures to make the betting market safer for everyone.