Pragmatic Play, a leading provider of various products for the iGaming industry, has strengthened its team in Latin America with the addition of Celeste Arredondo as the new national director for Peru.
Having held previous senior roles at local operators in Peru, the appointment of Celeste Arredondo marks the expansion of the leading provider’s localization strategy in Latin America, which has allowed Pragmatic Play to rapidly expand across the continent with its multi-product portfolio.
Celeste Arredondo has joined an expanding team led by Vice President of Latin America Operations Victor Arias and looks forward to contributing to the impressive momentum the supplier has nurtured in Peru.
Victor Arias, Vice President of Operations for Pragmatic Play in Latin America, said: “Celeste has a wealth of knowledge and experience in various roles in the iGaming industry, and we are thrilled to place her as our Country Director for Peru.” .
“Peru has been a market that has interested us for some time and, having already established a presence in the region, we expect to see rapid growth in line with our localization strategy,” concluded Victor Arias.
Today, Pragmatic Play is able to produce up to seven slot titles each month, as well as offering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through a single API.
About Pragmatic Play
Pragmatic Play is an industry-leading content provider offering a diverse portfolio of award-winning slots, live casino, bingo and virtual sports titles.
With a passion for creating unparalleled, innovative, immersive and mobile-focused entertainment, Pragmatic Play has developed the most engaging and evocative experiences in all currencies, 33 languages and all major certified markets.
