Pariplay, a subsidiary of NeoGames, announced that it has received approval from the City of Buenos Aires Lottery (LOTBA) to operate as a registered provider in the regulated market of the capital of Argentina.

In a statement, the company said it is a “fast growing” market and that registration gives it “access to Argentina’s most dynamic city within the online industry, as the provider continues to expand in North America and Latin America.”

Pariplay now offers city operators a broad portfolio of premium, localized content through its Fusion aggregation platform, comprising 14,000 titles from over 80 leading providers.

Furthermore, they highlighted that “Fusion provides operators with access to all gaming verticals through a single API integration, including sports betting, instant games, virtual sports, poker and bingo.”

“The aggregation platform also allows operators to activate a set of expertly designed player retention and gamification tools that can be applied across all studios and casino games, which work independently and at no cost to the Pariplay partner,” they explained. .

From this, the note points out that “this set of engagement tools includes Tournaments, Free Spins, Independent Bonus Wallet, Spin that Wheel and Raffle Rocket”.

In this regard, Pariplay General Manager Adrian Bailey said: “The Autonomous City of Buenos Aires has a rich heritage in the sector and it is very gratifying to obtain our first provider license in Argentina.”

Pariplay General Manager Adrian Bailey

“Latin America is a region of great interest to us, and this city in particular has great potential. We look forward to working with operators to offer players the widest range of content available on the market, including games with local appeal.”

In turn, Pariplay’s Director for Latin America and the Caribbean, Jorge L Morales, said: “Buenos Aires is one of the most dynamic cities in the entire Latin American region in terms of the online gaming sector. This is a big milestone for us in the region and we look forward to forming new partnerships with local companies and being part of the success of this new regulated market.”

Finally, the group highlighted that the approval in Buenos Aires “takes place while Pariplay continues to stand out in Latin America, where the company already has a strong presence, especially in the powerful markets of Mexico and Colombia”.