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Genius Sports has entered into a new partnership with Bally’s Interactive to provide its brands, including Bally Bet, with its complete set of official data and live streaming solutions.

A division of Bally’s Corporation, Bally’s Interactive operates the omni-channel provider’s sports betting platforms, as well as offering its service to the entire iGaming industry with free-to-play content and daily fantasy sports.

Under the terms of the agreement, Genius Sports’ solution, Genius Trading Services (GTS), will help Bally’s Interactive maximize its profits and operational performance across thousands of events. The exclusive and official supplier data portfolio included in the agreement comprises the Premier League, NASCAR, CFL, Liga MX, Argentine and Colombian football, and the NFL.

Bally’s will also have access to the data provider’s exclusive package of NFL products and services, including real-time statistics, proprietary Next Gen Stats (NGS) statistics, and official sports betting data.

“Working with Genius Sports will help ensure our products have the industry-leading features consumers have come to expect from their favorite sports apps,” commented Adi Dhandhania, Chief Operating Officer, Bally’s Interactive North America.

Genius Sports will also deliver low-latency videos of sports around the world through its streaming solution. Bally customers will receive live streams from top football leagues in Argentina, Colombia, Iceland and China, as well as dozens of FIBA ​​basketball and volleyball leagues around the world, enhancing their betting experience.

Mark Locke, CEO of Genius Sports, added: “With its industry-leading brands and impressive line-up of partners, we are thrilled to partner with Bally’s Interactive on such a broad scale.”

“Our highly customized official data, trading, risk and live streaming solutions will drive world-class betting experiences for Bally’s customers across the US,” added Locke.