After completing the acquisition of the William Hill business last week, 888 Holdings announced 3 new names to its board of directors.

Andrea Gisle Joosen, Andria Vidler and Randy Freer joined the board as Independent Non-Executive Directors (NEDs) with immediate effect, bringing the membership to nine members.

Joosen is a Swedish businesswoman who has served on the boards of several companies, including long-standing roles at electronics retailer Currys and Billerud, a Swedish-based pulp and paper manufacturer.

The appointment to the board of 888 Holdings is also not Joosen’s first in the gaming world. Between 2015 and 2019, she was a NED for Mr. Green, which was acquired by William Hill in 2018.

During his executive career, Joosen has held various senior leadership roles in the media and technology sectors, serving as MD for the Nordic region at Panasonic and Twentieth Century Fox.

Vidler, meanwhile, boasts 30 years of marketing and technology experience, and since 2020 has served as the CEO of Tag EMEA.

She has also held senior roles at Bauer Media and the BBC, and previously served on the board of Gamesys, where she chaired the ESG committee.

Finally, Freer is the Executive Director of The Freer Company, which provides business insight and brand narrative advice. Before establishing The Freer Company, he was the CEO of the streaming service Hulu.

Lord Mendelsohn, Non-Executive Chairman of 888 Holdings, commented: “It is with great pleasure that I welcome three great names like Andrea, Andria and Randy to the Board of Directors of 888.”

“In addition to further strengthening the group’s corporate governance structure, each brings to our board broad and highly relevant skills and experience that will be of significant benefit to the group as it fulfills its long-term strategic objectives as an expanded business post following the completion of our acquisition of William Hill”.

Additionally, entrepreneur and game producer Ori Shaked will serve on the group’s board of directors, subject to receipt of certain regulatory approvals.