Launched in October 2021, SOFTSWISS Jackpot Aggregator has distinguished itself in the market as a non-standard and promising solution to boost player activity. Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator, talked about how to meet the requirements of the iGaming industry and why it’s easier to achieve business goals with SOFTSWISS’s solution.
Jackpot Aggregator is the latest release from the international company. “It’s always a pleasure to talk about our solution and share feedback from our customers after our team put so much energy into it,” commented Douhin.
“Starting a conversation about Jackpot Aggregator, I’d like to highlight some insights first. Most of our customers, casino operators and game providers, often have the same questions: how can we acquire a new audience, retain the existing one and reactivate players who show a lack of activity?
These are just some of the questions. We offer to solve these problems by joining our virtual jackpot system and launching local or global jackpot campaigns with us.”
He explained in detail. “Jackpot Aggregator is an all-in-one solution for managing jackpots within a casino brand or group of projects that drive significant business growth. It is the level of player engagement and promotes the brand among players.”
In addition to developing technical capabilities, we have formed a professional team of managers who assist our clients in every step of creating jackpot campaigns: from idea to launch. Each customer communicates with a personal manager to set up a jackpot campaign.”
But why is it beneficial? “We help our customers focus on operating and achieving business objectives without having to develop their own technical solutions. At the same time, there is a huge advantage for many operators that jackpot campaigns can be combined with their own tournaments and bonuses or any other activities.
Our solution is already successfully used by customers in the jurisdictions of Curaçao and Malta. We are satisfied with the achievements of our customers and now our task is to scale this success”, said Aliaksei Douhin.
What impact on key business indicators does the launch of Jackpot Aggregator demonstrate? Could you share your customers’ feedback?
“We are always in contact with our clients to analyze our work and our results. As per their feedback, launching jackpot campaigns allowed them to acquire new players and increase player engagement. Additionally, it has helped direct player attention to certain games or events, improve player reactivation, and increase brand awareness, revenue, and overall competitiveness.
As confirmation, we recently received data from one of our partners who is already using our global jackpots. These results are quite impressive. As per statistics, more than 49% of players have increased their average stake sum after participating in the jackpot campaign. Almost half of these users experienced an average bet increase of over 75% during jackpot campaigns.
This is just a promising fact. We have gathered all the useful information for the operators and we will present the detailed statistics soon”, highlighted the manager.
This is really impressive! But what influences the success of promotional campaigns and what is needed to achieve a significant result?
“Players of any brand can be conditionally grouped into some categories: according to their interests or other characteristics. All jackpot campaigns are created according to the needs and preferences of a chosen audience. This helps ignite player engagement and consequently affects revenue. On the other hand, extra wins and various engaging jackpot events work to build brand loyalty while also increasing brand recognition among competitors.
The operator determines the conditions of participation through the objectives and terms of each jackpot campaign. For example, your goals might be to increase your average bet sum, deposit or playing time and much more. There are several options for achieving each goal.
Our expertise and operator experience is a winning combination that allows us to create the most effective jackpot campaigns for a wide variety of audiences. All of this certainly has a positive impact on the development of the business,” said Aliaksei Douhin.
What is required for iGaming representatives to connect to Jackpot Aggregator? How is the implementation process?
“The implementation process consists of two parts: integration and connection. Integration is required for game providers and game aggregators or platform casino brands are powered. All casino brands using casino platform with AngularJS or React frontend frameworks can skip the integration part and connect directly to Jackpot Aggregator.
To start the connection process, our clients need to choose the target audience, choose the jackpot design and your scenario to launch the first campaign. Preparing the jackpot design may take a few days or longer depending on the customer’s requirements.
As for the scenario, as a quick start, the partner can use any ready-made template from Jackpot Aggregator or create their own unique template. A quick start doesn’t take long. In turn, an exclusive jackpot campaign will take a little longer depending on the individual needs of the customer.
Operating a jackpot campaign is an iterative process, where each campaign allows the customer to increasingly consider new insights into players and their interests. This is exactly what helps to achieve even the most ambitious goals.
Our customers usually start by connecting to a casino and opening access to jackpots to a specific group of players. After receiving the first results, the client includes other player segments. At the same time, they can create a new jackpot campaign for the new casino or unite some projects into a global jackpot campaign,” said SOFTSWISS Jackpot Aggregator Product Manager.
Jackpot Aggregator is a fairly young solution. What are your plans in terms of future work in the iGaming market?
“Now we are mainly working on connecting with casinos developed by SOFTSWISS, but at the same time we are interested in cooperating with more game providers and game platforms. We will soon announce an integration with a reputable game provider! we will work closely with game aggregators.
Based on players’ needs and our partners’ priorities, we aim to expand Jackpot Aggregator’s capabilities and consequently our customers to build mutually beneficial cooperation. With the solution’s innovations, we expect our customers to accelerate their business growth and impact on the iGaming market”, concluded the executive.
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. SOFTSWISS holds several gaming licenses and provides complete iGaming software solutions.
The company has a vast portfolio of products including Online Casino, Game Aggregator with thousands of casino games, Affilka affiliate platform, sports betting solution and Jackpot Aggregator. In 2013, the company was the first in the world to introduce a bitcoin-optimized online casino solution.