Pinnacle Solution will be featured in the July issue of iGB Live! with an expanded sales team, an MGA gaming license that was acquired earlier this year, and a clear focus on expanding into new territories.
Describing ICE London’s return in April as a ‘tipping point’, Director of Business Development Rohini Sardana confirmed: “It’s great to be back in full force in regards to industry events and iGB Live! it’s always one that is a must. It not only brings together European suppliers, operators and affiliates, but it also manages to attract players from outside the region – it should be a great mix of companies looking to develop and drive the sector forward.”
Pinnacle’s Chief Solutions Officer believes that the period spent in lockdown, while not conducive to building relationships, has also had a positive impact on the business. “Not being able to attend live events was a huge loss at the time. But it also meant that we were able to re-evaluate our service and look at how we can better help our operator partners.”
“The locks have allowed us to refine our product offering in order to add as much value as possible. Returning to events like iGB Live! with a more targeted offering makes business development easier, particularly in the expanding eSports vertical, where we continue to be a revolutionary partner with what is a truly market-leading product.”
Sardana added: “Our sports betting offering is proven to generate revenue, including in eSports, and our ability to generate above-market retention is clear, but it is always helpful at these events to explain in more detail how we can work for each partner’s specific needs. Having seen much of our early success in Asia, we now have the base and expanded team to grow into new territories. We will be speaking in particular with partners from Central and Eastern Europe on iGB Live.”
Pinnacle director details main challenges for bookmakers today
With market saturation and regulatory movements affecting the industry, building trust and acquiring a sustainable flow of players is seen as the main challenge for bookmakers. “The way digital natives operate online is very different from how sportsbooks operated decades ago. Customer behaviors are also changing, with different channels, different streaming requirements and different content needs, and this needs to be addressed to bring them on board.”
For the Pinnacle executive, “Attracting this demographic is also a great opportunity that could lay the groundwork for a sustainable bookmaker in the years to come. Acquiring the eSports bettor remains a challenge for many brands, and it is our role as an expert eSports provider to bring the knowledge and tools to operators that will allow them to authentically engage and then retain the eSports fan, which we understand. extremely well.”
The right combination of products, skilled people and energy are, according to Rohini Sardana, the basis of success. “With a less frenetic atmosphere than ICE, it allows for constructive, in-depth and value-added conversation. Game shows don’t always have to be flashy to be successful; as long as you can get the right people in the right rooms by sharing information and innovation, it will be a successful event and that’s how I see iGB Live!”
“I want to feel refreshed by an exciting fair; where we have the opportunity to solve problems and drive the success of potential operating partners as well as reach existing customers. Networking events in Amsterdam are always first class and it’s no surprise that iGB Live! is considered to be a major industry event”, he concluded.
About iGB Live!
The iGB Live! offers a host of opportunities for industry professionals to connect and chat with leading vendors, convert expert-led insights into business growth and converge with the more than 4,000 visitors and 250 expected exhibitors at what is one of the most world fast.
