Vendor Playtech has launched a new live game show, ‘Well Well Well Live’ for Entain’s Ladbrokes UK brand.

Playtech’s new game, which was produced at its studio in Riga, has had the highest level of production and management, according to the technology provider.

The company has a product with specifically built features, which is supposed to bring a full UX experience to gamers.

This will be an integrated partnership between Playtech and Ladbrokes, where the Well Well Well Live and Rainbow Rewards games will feature new bonus rounds; Buckets of Gold, Rainbow Pays and Magic Reels.

Entain Product and Commercial Manager Adam James Lahouiri said: “We are pleased to bring the best of our in-house slot machine brand to a gaming show exclusively for the Ladbrokes brand; this cements our position as the home of game thanks to the joint effort and collaboration between Playtech Games, Ladbrokes & CR”.

Kevin Kilminster, Head of Live Casino Innovation at Playtech, also commented: “We are honored that Entain/Ladbrokes UK chose Playtech to build this bespoke Live Game Show; we always strive to offer bespoke games to support our partners in delivering games that support your business strategies”.

“When you combine gameplay and presentation perspective with Playtech Live Studio’s talented production team, you’re looking at the best studio experience in the business,” Kilminster concluded.

Playtech’s latest game follows a series of other custom solutions delivered across the Entain Group, which include dedicated tables such as the Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area.

About Playtech

Playtech partners with and invests in leading brands in newly regulated and established markets to deliver its data-driven gaming technology across the retail and online value chain.

The technology is provided on a B2B basis to the industry’s leading online and retail operators, from land-based casino groups to government-sponsored entities such as lotteries. In addition, the company directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.