Relax Gaming partners with PokerStars for launch in Italy

A partnership has been agreed between iGaming provider Relax Gaming and gaming operator PokerStars. This agreement will result in the release of the provider’s bond portfolio on the Italian market for the first time.

This move is part of the first stage of Relax’s expansion plans, entering several European markets throughout 2022, like last month when it partnered with Meridian Gaming to enter the Serbian market.

PokerStars players will now be able to enjoy titles like Temple Tumble and Money Train 2. Over time, the plan calls for PokerStars to have access to content from Relax’s 50+ studio partners.

Alexia Smilovic Rønde, Regulatory Director at Relax Gaming, said: “Entering the Italian market is another important milestone on Relax’s path to increasing its presence in regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets and we are ready to show what we can do when it comes to driving differentiation.”

Rønde added: “With a competitive landscape that offers many opportunities for premium gaming content providers like us, I am sure we will see excellent results.”

In addition, Relax Gaming’s commercial director, Nadiya Attard, commented: “We are very proud to enter the Italian online gaming market with a B2C powerhouse like PokerStars.”

Attard added: “Its longstanding reputation and local demand will give Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content in Italy with leading titles and the business growth to come.”

Relax Gaming enters the Ontario gaming market

Founded in 2010, Relax Gaming offers over 3,000 online casino games. And since the recent launch of the newly regulated market in Ontario, Canada, the company will benefit from a new set of customers upon receipt of a license to operate from the Alcohol and Gaming Commission.