Affilka by SOFTSWISS expands the capabilities of its affiliate marketing tracking platform with the launch of a new module for poker sites. Affilka can now provide its services not only to online casinos and sports betting, but also to online poker sites.
The new poker module will allow customers who operate online poker sites to take advantage of Affilka as well. The new module includes an updated API, which will be used to process user gaming activity in online poker rooms. In addition to click, registration, deposit and withdrawal data, Affilka’s affiliate marketing platform will collect, store and process the following data from online poker players:
- Poker round count – the number of rounds a player has played in a poker game;
- Poker Bet Sum – the sum of bets a player has placed on poker games;
- Poker Rake Sum – the commission fee charged by the poker room that operates a poker game;
- Poker Bonuses Sum – the sum of bonuses issued to the player;
- Sum of Poker Balance Corrections – the amount of manual adjustments to the player’s balance;
- Sum of Poker Third Party Fees – any fees paid by an online gaming room by various third party services;
- Sum of Poker Net Income – the net income of the poker site excluding bonuses, balance adjustments and third party fees.
Along with the API update, the Affilka team expanded Сommission Сonstructor to CPA, RevShare and hybrid offerings (a combination of CPA and RevShare).
Online poker
In the CPA model, affiliates are paid for a specific player action or combination of actions. When calculating CPA offers, poker sites will be able to take into account parameters such as the time between player registration and deposit (or meeting other qualifying criteria), whether a player has an active self-exclusion threshold as part of practices responsible gamers, duplicate players and a user status (verified or blocked).
From now on, for CPA payouts, not only player deposits but also poker player activities such as Poker Rake Sum per player or Poker Bets Sum per player can be taken into account.
Therefore, in order to pay an affiliate partner the CPA reward for a referred player, the player must deposit a specified amount during a specified period and/or that player’s Poker Rake Sum and/or his Poker Bets Sum must reach a certain amount.
When using the RevShare model, the poker site pays the affiliate a percentage of the revenue. A poker site owner can pay affiliates a percentage of their gross revenue, which is the rake generated by referred players. The owner can also pay a percentage of Net Income (rake minus bonuses, balance adjustments, third party fees such as payment system fees, taxes, poker network fees, etc.).
“I am pleased to announce the launch of the long-awaited poker module that will expand Affilka’s coverage. Not only casinos and sportsbooks, but also online poker sites will now be able to use our platform’s unique tools to acquire new players. Poker is an important part of the iGaming industry, so we work hard to deliver our poker room software solution,” commented Anastasia Borovaya, Product Owner at Affilka.
When it comes to postbacks, they’ve also been refined. In addition to the classic postbacks for registration, first deposit, any deposit, qualification, as well as casino and sportsbook NGR, Affilka has added postbacks for Poker Rake Sum and Poker Net Revenue Sum. Additionally, qualifying postbacks now include variables containing the Poker Rake Sum values of a qualifying player.
The Affilka affiliate management software platform allows casinos, sports betting and poker sites to run affiliate programs to promote their business. With Affilka’s tools, it is possible to monitor the effectiveness of affiliate programs, organize work with affiliates and analyze player behavior.
About SOFTSWISS
Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform allows operators to manage affiliate partners across multiple brands, optimize marketing spend and analyze partners’ ROI.
SOFTSWISS is a widely acclaimed iGaming specialist, providing certified software solutions to manage online gambling operations. The company has an international team of more than 1,000 employees and has an official presence in Malta, Belarus, Poland and Georgia.
