Symplify, a Scandinavian SaaS CRM and CRO provider for iGaming, has signed a strategic partnership with SCCG Management to lead its North American expansion as part of the launch of its latest acquisition, Jada Gaming.
The joint deal will see SCCG Management provide and execute commercial strategies aimed at opening new distribution networks through licensed and qualified channels. Another element, from which Symplify and its subsidiaries will benefit greatly, is advisory support in obtaining US state licenses and permits.
“SCCG is the perfect partner for us to drive further growth in the extremely exciting regulated markets across North America. We are excited about the opportunity to build on our initial success here and SCCG’s vast experience will play an important role in next stage of growth”, says Robert Kimber, CEO of the Symplify Group.
With over twenty years of experience in CRM and communication, Symplify has become one of the most trusted platforms in iGaming. With clients such as William Hill, LeoVegas, Betsson, Playstar and Hard Rock, Symplify has built its reputation on the continuous development of bespoke features and innovative solutions, enabling CRM and CRO teams to remain best in class.
The expansion of Symplify and the acquisition of Jada Gaming
As part of an expansion strategy, Symplify further improved its offering in late 2021 by acquiring the AI software Jada Gaming. “We were missing one part of our offering and that was Jada Gaming,” says Robert Kimber, CEO of the Symplify Group.
With Symplify’s complete suite, customers can now optimize conversions across their websites and apps, win loyal players, create rich real-time channel orchestration, and finally, through Jada, unleash the full potential of AI and ML with foresight. AI-powered churn and segmentation.
“North America is still a relatively nascent market that offers huge potential and we can’t wait to showcase AI’s capabilities to a new and growing audience,” says Alberto Alfieri, Co-Founder of Jada Gaming.
SCCG CEO and Founder Stephen Crystal said, “AI is playing an increasingly influential role in successful operations and Jada’s capability will add to Symplify’s already strong offering.”
“Our mission is to provide 360° service to our partners across multiple industries, and I’m excited to add another vital layer to our solution and be working alongside Symplify as we continue to grow the business,” concludes Stephen.
About SCCG Management
SCCG Management is a consultancy specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product marketing, eSports, capital formation, joint ventures, casino management, legal matters for casinos and the industry. of iGaming.
