This Monday (17) it was announced that Binance, one of the largest cryptocurrency exchanges in the world, would be the new master sponsor of the Paulista Championship, Paulistão 2022.

The 2022 edition of the competition will be the most innovative due to the development of a platform for NFTs and LiveNFTs, among other initiatives, making the competition even more attractive to fans.

Guilherme Lenz Cesar, Partner at LiveMode, a partner company of the São Paulo Football Federation, said: “We are ready to promote many innovations and create unprecedented offers for brands and fans of the largest state in the country. Paulistão 2022 will give Binance national visibility and the chance to offer fans unprecedented products.”

The partnership between Binance and Paulistão 2022

According to the statement, the idea is for Binance to be activated on several platforms involved in the competition. These platforms include social media partners, arena advertising and streaming.

In this, the São Paulo Football Federation (FPF) aims to offer the best experiences for fans and sponsors.

Reinaldo Carneiro Bastos, president of FPF, endorsed the partnership: “We are delighted to announce Binance, another global giant, as a partner of Paulistão Sicredi 2022. The crypto market has been growing a lot in Brazil. And the most innovative competition in the country now brings the biggest brokerage in the world”.

Binance CEO and Founder Changpeng Zhao (CZ) highlighted that this moment marks Binance’s immersion in Latin American football culture, as this is a very important competition for the Brazilian sports calendar:

“We strongly believe in the potential of sport as an important means to spread the innovation brought by blockchain technology and cryptocurrencies, contributing to mass adoption. We look forward to bringing these two universes together, in a partnership that is sure to be very successful.”

This is Binance’s second sports marketing initiative in South America.

Binance also sponsors the Santos Futebol Clube shirt, since November 2021. The platform also has an agreement with Santos for the commercialization/operationalization of products such as Fan Token and NFTs.