Playson has teamed up with William Hill in a deal that will see the iGaming developer launch its content with the operator in Italy.
Under the terms of the agreement, Playson’s catalog of titles, including Buffalo Power Megaways, Royal Coins: Hold and Win and Diamond Fortunator: Hold and Win, will be integrated with William Hill’s Italian market offering.
Blanka Homor, director of sales at Playson, said: “We are excited to join one of the most well-known players in the industry like William Hill in a move that solidifies our strong position within the crucial Italian market.”
“Our player reach continues to grow across Europe after accumulating a number of great commercial deals and new market entries over the past few months,” added Homor.
In addition, the deal will allow the operator to benefit from access to Playson’s collection of non-integrated engagement tools, which includes jackpots, tournaments, resource triggers and free spins.
The partnership with William Hill follows Playson’s recent connection with Venezuelan operator Triples earlier this month, as the supplier continued its quest for significant growth outside European markets.
The content deal with Triples aimed at adding strength within the Latin American region will see Playson supply its gaming suite to the online casino operator and sportsbook.
Triples says it is “actively expanding” its list of digital game content following what it calls “an increase in customer acquisitions.”
Learn more about Playson
Once an ambitious and cutting-edge game development studio, Playson has become an international brand with an established presence in most regulated markets.
The portfolio includes more than 70 omni-channel titles, 10 of which are part of the special collection, “Timeless Fruit Slots”. In addition, the company also stands out for the variety of entertainment options, such as Crystal Land and Crystal Crush titles.
