Sportradar and Adomni team up to combine sports data with advertising content

Sportradar and Adomni unveiled their new strategic partnership at the DPAA Summit in New York City. The partnership brings to the market a new offering for marketers and brands, sports betting companies, leagues and sports teams that offer relevant and timely content on screens in the physical world.

“As consumer habits change, it’s important to consider new perspectives on advertising and how we can maximize the data and technology we have at our fingertips to deliver a more immersive experience overall,” said Arne Rees, CEO of Sportradar USA.

“Out-of-home digital advertising is a powerful medium for dynamic advertising, which is why it’s a key part of business and offerings. We are delighted to be partnering with a market leader like Adomni to leverage our sports datasets and technology with its 500,000+ connected screens to deliver new and relevant sports betting ad content at scale,” he added.

Sportradar will integrate its data offer to the new partner’s platform

Sportradar will integrate its comprehensive suite of sports data offerings into the Adomni platform, enabling brand marketers and advertising agencies to launch digital campaigns that include dynamic content such as odds bets and other sports data.

Sports advertisers can place ads on real-world screens of more than 210 media owners in 28 countries in a wide variety of screen formats, including digital billboards, screens on top of shared vehicles, inside gyms, bars/restaurants, convenience stores and dozens of other advertising networks.

“In today’s modern advertising market, advertisers are increasingly looking for new and better ways to reach their target audience with relevant and engaging content,” said Jonathan Gudai, CEO of Adomn.

“We are excited to be partnering with Sportradar, the leading global sports data and technology company, to make digital out-of-home advertising content more engaging and actionable.”

Mobile sports betting and iGaming company WynnBet was an early adopter, leveraging features such as turning ads on or off based on game schedules or sports betting trends, activating campaigns in new markets immediately after legislation is passed, and running advertisements based on audience.

“The ability to incorporate the odds that Sportradar is providing WynnBet into our social ad channels and programmatic image ads, as well as our creative, gives us a good combination of high-level branding and call-to-action performance. This is a game changer,” he concluded, says Kris Cichoski, head of paid media at WynnBet.