Betway has strengthened its existing marketing compliance processes after signing an agreement with the Gaming Innovation Group (GiG) to utilize its GiG Comply tool.
By utilizing GiG’s automated affiliate marketing screening and compliance tool, a Betway will be able to scan over 30,000 web pages each day for “content including links and iGaming code counting red (negative) words, links and regulatory requirements “
“It’s great to see an industry leader like Betway put their trust in our compliance software to help them ensure they continue to create a safer and more responsible gaming environment for their end users,” commented Jonas Warrer, Director of Marketing of GiG.
“We look forward to working with our new partner to help strengthen their marketing compliance efforts with GiG Comply.”
The GiG Comply software will also allow a Betway to define that its affiliate network is aligned with its brand’s marketing strategy, that the gaming measures are accountable researched on the relevant pages, and that the terms and conditions are triggered and selected .
Paul Adkins, Director of Marketing and Operations at Betway, added: “Accountability is at the heart of everything we do at Betway, we are pleased to partner with GiG and use their innovative compliance solution for our marketing messages.”
About Betway
Betway is part of the Super Group, a digital company that provides top-notch entertainment to the betting and gaming community around the world.
The group also controls the core businesses of Betway and Spin, a multi-brand online casino company, with licenses in more than 20 jurisdictions, in a leading position in relevant markets in Africa, the Americas and Europe.
The brand is a reference in the entertainment area due to its innovative sports betting, casinos and eSports betting. Created in 2006, the company operates in several regulated online markets and strives to provide a personalized and fun betting experience to its players.
