Sportradar prepares the launch of Marketing Cloud

Sportradar is working on launching ‘ad:s Marketing Cloud’, a personalized marketing platform that will allow bookmakers to easily view and manage their advertising campaigns.

In addition, companies will be able to access tools to maximize the efficiency of their marketing actions. The Marketing Cloud will consist of a campaign dashboard, reporting hub, and conversion reporting.

The Campaign Panel will offer a complete package to boost the performance of the DSP (Demand Side Platform) and the user will be able to see an overview of the performance of their campaign.

The reporting center will provide the most useful metrics for generating accurate reports. While conversion reports will let operators know who they are attracting. The trend is for Sportradar to announce the official launch date of this service soon.

Sportradar prepares the launch of Marketing Cloud

About Sportradar

Sportradar is a leading global provider of sports betting and sports entertainment products and services. Founded in 2001, the company currently employs approximately 3,000 people in more than 30 locations around the world.

In addition, the group has agreements with more than 1,000 companies in 80 countries and is an official partner of the NBA, NHL, MLB, NASCAR, FIFA and UEFA. Its team monitors, analyzes and delivers data from more than 720,000 annual events across 75 sports.

With long-term relationships in the industry, Sportradar is not just redefining the sports fan experience; it also protects sports itself through its Integrity Services division. This service is recognized as a worldwide provider of solutions for detecting, preventing and combating irregularities in the sector, such as the manipulation of results.

That’s why federations, leagues and competitions leverage the company’s cutting-edge technologies and services to harness the full power of data and content – ​​enabling them to consistently engage with fans while creating new revenue streams.