The Chicago Bears, operator Rush Street Interactive, owner of BetRivers and Rivers Casino agreed to an exclusive multi-year partnership this week.

The partnership marks Bears’ first multi-year exclusive agreement in the sports betting and casino industries, making BetRivers the official partner of Sportsbook and Rivers Casino the official Bears casino partner.

Under the terms of the collaboration, BetRivers and Rivers Casino received a mix of prominent stadium signage, digital, social and print assets. In addition, BetRivers will be the starting partner for the team’s Custom Free Game on the official Chicago Bears app.

BetRivers players will see collaborative promotions for exclusive Chicago Bears prizes and experiences while betting on their favorite team with more opportunities and ways to win.

Bears President and CEO Ted Phillips explained: “We are incredibly excited to announce BetRivers and Rivers Casino as our first exclusive partners of several years in the Sportsbook and Casino categories.”

“We are looking forward to connecting with our fans in fun and unique ways along these avenues and we couldn’t be more proud to be building this relationship.”

Neil Bluhm, Executive President and Co-Founder of Rush Street Interactive and Rush Street Gaming, added: “As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, Chicago Bears, as the organization’s only official partner in Sportsbook and Casino”.

“We’re looking forward to expanding our relationship with the Bears and their dedicated fan base, and offering innovative products and promotions as we remain committed to delivering a world-class customer experience. This partnership also reinforces our commitment to hometown teams in us states where we have our online and terrestrial sportsbooks”.