Games from Pariplay, which is part of Aspire Global, were launched in Colombia in partnership with operator Codere. The Malta-based content provider made its debut on Codere’s gaming platform as part of a deal that will help it consolidate its position in the growing Spanish-speaking market.
Thus, Pariplay closes yet another important agreement after a series of deals signed in the Colombian regulated market. And Codere gains access to the broad portfolio with over 120 innovative and fun slots from the supplier. Recalling that the company operates in the online market in Colombia under the Codere Apuestas brand, with a license from the national regulator Coljuegos.
This cooperation is linked to Aspire Global’s expansion strategy in Latin America. Pariplay’s sister company, BtoBet, also a subsidiary of Aspire Global, is booming in Colombia, having signed agreements to provide its player and sports account management platform, (PAM) Neuron 3, to Betfair and William Hill in the country.
“We see Latin America as a market with great growth potential and our partnership with Codere Colombia is very significant to increase the audience for our games in the region,” said Christine Lewis, commercial director at Pariplay.
The executive added: “Upon entering into operation with such an important presence in the market, we are confident that the performance of our games portfolio will continue to improve more and more”.
Sarit Adania, Codere’s casino product manager, commented: “Pariplay slots will help to diversify our portfolio in Colombia and we know that these games are popular with players here. This is an alliance that we believe will pay off for both parties in a place where online games are growing at a rapid pace ”.
In addition to its own games, Pariplay aggregates thousands of other titles from some of the best-known studios in the industry on its Fusion TM platform, which is also equipped with mechanisms for converting and retaining players. The platform is already licensed in more than 16 regulated markets.