American Ultimate Disc League and Lsports Data Sign $ 3 Million Strategic Partnership

Published on
by
American Ultimate Disc League and Lsports Data Sign $ 3 Million Strategic Partnership

Stephen Crystal, founder of SCCG Management, today announced a joint development effort between his partner and client, LSports Data, and the American Ultimate Disc League (AUDL).

“We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be leading the sales and distribution of the data solutions that they will co-develop,” said Crystal.

The American Ultimate Disc League (AUDL), North America’s largest frisbee league, UltiX Technology, its majority-owned technology development company, and LSports Data, the global leader in providing real-time sports data solutions, proudly announce today that they have entered into a strategic data distribution and co-development agreement.

The five-year agreement, signed today by Steve Hall, CEO and Commissioner of AUDL and Dotan Lazar, CEO of LSports Data, results in LSports being designated as “Official AUDL Data Partner” and granting exclusive rights for the distribution of AUDL Data betting solutions and enhanced betting solutions for online and face-to-face betting partners on a global basis.

The deal will also result in a joint development effort between LSports and UltiX to deliver the world’s first predictive and AI betting algorithms designed specifically for Ultimate sport, scheduled to be delivered early in the 2022 AUDL season.

UltiX has built proprietary statistics collection and publishing applications and, together with LSports, will invest substantial engineering and product development resources to create interesting and fun data sets and betting solutions for the betting industry.

“An important part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract new fans to our exciting and action-packed sport,” commented Steve Hall, CEO and commissioner of AUDL. “We couldn’t have found a better data partner to help us achieve this goal than we found with LSports. They are agile, focused and innovative and share our vision for the enormous entertainment value of our sport around the world.”

Dotan Lazar, CEO of LSports said: “LSports is known internationally for its real-time data solutions, including pre-game and in-game odds, betting stimulation services and more. We were looking to partner with a new sports property fresh as we entered the North American market. With twenty-two teams, 139 live events and full control over their data and video streaming assets, AUDL has provided us with the perfect launch platform. Our partnership with SCCG Management will help us to meet the demand for more exciting and high-score team sports from betting partners in the United States and around the world. “

The total value of the data rights being acquired and the investments in engineering, product development, sales and support made by AUDL, LSports, UltiX and SCCG are US $ 3 million over the five-year term of the contract.