In a joint statement, Bally’s and Gamesys revealed that last month their boards reached an agreement for Bally’s Corporation to acquire Gamesys. The deal will be finalized by Premier Entertainment, a subsidiary of Bally, which will help finance the deal in cash.
Bally’s will pay $ 25.46 per Gamesys share, which represents a premium of approximately 14.4% for Gamesys closing price on March 23 of this year. Recalling that the first purchase proposal occurred in January
Neil Goulden, the Gamesys president, said: “The combination would give Gamesys shareholders unique options. The cash offer, including the final Gamesys dividend, offers a premium on the Gamesys share price at the time of Bally’s original proposal and has a significant appreciation over the higher Gamesys share price. “
Bally President Soo Kim stressed: “We believe that this merger will mark a transformational step in our journey to become a leading omni-channel gaming company integrated with B2B2C business.”
Kim complementou: “Achamos que a plataforma de tecnologia da Gamesys, juntamente com a sua equipe de gestão altamente respeitada e experiente, combinada com o acesso ao mercado dos Estados Unidos que a Bally’s possui, deve permitir que o novo grupo capitalize oportunidades de crescimento significativas nos mercados de apostas esportivas e online dos EUA”.
Bally’s believes that merger will improve customer experience
No comunicado, a Bally’s pontuou que o setor de apostas online norte-americano está crescendo e acredita que realizar um acordo com uma marca estabelecida no país lhe permitirá tirar proveito dessas oportunidades de expansão dos negócios.
Also according to the official note, the “merger represents an attractive strategic and financial opportunity to improve the offer and the customer experience”.
