The supplier Pariplay has announced an agreement with operator Betfred. The cooperation will make the company increase its presence in the United Kingdom.
Christine Lewis, Pariplay’s CCO, said: “The UK market remains very important to us and we are extremely pleased to have extended our reach by forming a partnership with Betfred”.
She continued: “The games that we selected to start our relationship have proven performance. And, I am confident that these titles and the others that we have in our portfolio will perform well with the players ”.
Andy Horne, the head of eGaming at Betfred, also spoke about the new association in the UK. “Pariplay slots are a great addition to our portfolio and we look forward to making them available to our players.”
According to Horne, “we have an evolving cooperation with Pariplay and we are excited about the opportunities that this partnership will bring in the near future”.
This contract is the most recent announced by Betfred. Since earlier this month, the brand teamed up with Future Anthem to improve its gaming experience.
Pariplay is a leading content aggregator and provider, founded in 2010. The company offers innovative products, such as the Fusion aggregation platform and the Ignite studio development program.
The Fusion platform features thousands of games from industry-leading developers and a set of conversion and retention tools. Pariplay also has its own game creation studios with a variety of more than 120 innovative and fun slots.
Now part of the Aspire Global Group, the company has offices in Malta, Israel, Bulgaria, Gibraltar and India and is licensed and regulated by the Gibraltar Gaming Commission, MGA, UKGC, Romania’s National Gaming Office and New Jersey’s DGE.