The provider of sports betting platforms and casinos Soft2Bet has appointed Hamza Afifi as its Director of Public Relations.
As a former head of sales for the SiGMA Group, Afifi brings extensive experience to the position, including a series of successful passages as a sales and communications manager in a variety of different sectors.
Soft2Bet’s new Public Relations Director will play a key role in promoting its portfolio of more than 30 operator brands, including recent launches, such as the Betinia sportsbook and the Winota cabaret-inspired casino.
The continued international expansion of the platform provider is facilitated by the prestigious SGA and MGA licenses it currently holds, with more certification within the European Union expected in the near future.
Commenting on the nomination, Soft2Bet CEO Boris Chaikin said: “We welcome Hamza Afifi, who we are excited to appoint as our new PR Director”.
“Having enjoyed tremendous success with a number of highly regarded companies in our industry, Hamza will apply his skills and experience to the promotion of our award-winning offering, and we are delighted to have him with us.”
Hamza Afifi, added: “From both a professional and personal perspective, joining a company as respected as Soft2Bet is a fantastic step for me”.
“Our agenda for next year is filled with exciting brand launches and high-profile business partnerships, and I look forward to helping the team maintain the strong momentum we’ve generated so far.”
