The company Clarion Gaming confirmed the development of ICE Connect, a program that provides executive meetings by invitation only and adopts algorithms to scientifically bring together the main players in the world industry.
ICE Connect will be managed by Quartz Events, a company in California, in the United States, which was acquired by Clarion in 2020 and is the producer of exclusive conferences for market leaders with the fastest growth.
In fact, 80% of the Fortune 100 companies participated in its events last year. Recalling that ICE Connect will take place from June 21st to 25th, focusing on Europe and, from June 28th to July 2nd, aimed at the United States market.
Clarion Gaming CEO explained how the new feature works
In an initiative that will help the international betting community overcome the challenges posed by the pandemic, Clarion Gaming CEO Stuart Hunter noted: “It has been an intense year because the industry met for the last time at ICE London and as a team , we share the frustration with the prolonged absence of live events ”.
Hunter added: “Event organizers like us are facilitators of opportunities, and I believe that ICE Connect represents the most powerful and advanced chance for buyers and sellers to find themselves in the digital space.”
He also detailed the operation of the new tool. “Executives from the companies that will participate in the event will complete a registration questionnaire that addresses specific industry challenges. The model uses planning and classification algorithms and software to combine operators with industry-leading solution providers who can solve your challenges and run operations more efficiently. ”
The executive also stressed that everything will happen in advance. “The ICE Connect team takes care of all the details, with a schedule that is published three weeks before the event with a database of contacts. This represents a very effective way for sellers to connect with serious and really relevant buyers.”
Also according to CEO Clarion Gaming, “the Quartz experience, aligned with the vision of the Clarion team, will translate into a new and exciting approach to the way we close deals and will be invaluable for all sectors of the industry”.
Stuart Hunter also stressed that the strategy is to develop the ICE Connect model and align it with the company’s commitment to face-to-face events, “allowing us to adopt an agile response throughout the year to the industry’s business needs at a global level. This is unique in the betting market “, he concluded.
