Genius Sports renews data technology partnership with Australia’s basketball league

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Genius Sports renews data technology partnership with Australia's basketball league

The Genius Sports Group renewed its long-term data partnership with Australia’s National Basketball League (NBL).

Under the new contract, the live team and player statistics captured by FIBA ​​LiveStats, the live basketball data collection tool of the International Basketball Federation (FIBA), will enhance the NBL website, broadcasts, product fantasy and fan involvement strategy.

The Fiba organizer, developed through a partnership between Genius and Fiba, will also continue to digitally manage and automate the execution of each season of the basketball competition.

In addition, Genius Sports has obtained non-exclusive rights to capture and distribute the official live data from the league to licensed bookmakers around the world.

“NBL continues to expand its digital footprint around the world and this has been one of the fastest growing parts of our business as a global league,” said NBL commercial director Brad Joyner.

Genius Sports commercial director in the Asia-Pacific region, Thomas Klingebiel, also commented on the extent of the commercial arrangement.

“We believe that NBL’s commitment to putting official data at the center of its entire digital offering has been crucial to its rapid growth in recent years, establishing itself as a benchmark for basketball leagues and federations worldwide.”

Klingebiel added: “With the 2021 season going on, the growing reputation shows a way to become as popular a league as the NBA. Therefore, we are excited to extend our data partnership with NBL ”.

Genius Sports has partnered with basketball league for six years

The Genius Sports Group has been working with NBL since 2015. The extension of the contract comes after Genius also reached an exclusive data agreement with the Superstar Racing Experience (SRX), just before the start of the inaugural season for the United States auto category. United.