Pragmatic Play, a leading content provider to the betting industry, has partnered with Greentube’s Italian B2C brand, StarVegas.
StarVegas customers will now have access to Pragmatic Play’s expansive slot portfolio, including the multi-award winning Wolf Gold, the hit Sweet Bonanza and the supplier’s first Megaways title, the Great Rhino Megaways.
Therefore, Pragmatic Play will also pass on its gamification toolset, Enhance, which has proven to generate player engagement and retention.
The deal also marks a major commercial breakthrough for the company in Europe’s regulated markets, as StarVegas enjoys significant popularity among Italian players.
Yossi Barzely, the Director of Business Development at Pragmatic Play, said: “We are delighted to be partnering with Greentube’s Italian brand, StarVegas.”
Barzely added: “Growing in regulated markets has always been a priority for us and we are delighted to launch our slots with such a renowned and popular operator”.
Adam Warren, managing director of StarVegas.it, also commented on the deal: “Pragmatic has a diverse and exciting offering of slots and we are excited to add it to our growing product collection.”
The director of StarVegas also commented: “Finding innovative content is vital to maintain the expansion in the industry and we couldn’t be happier with what Pragmatic Play is bringing to our casino”.
About Pragmatic Play
Today, Pragmatic is managing to produce up to five new slot games every month, while offering live casino games and bingo as part of its portfolio of numerous products and available through a single API.
After all, the company’s goal is to become a leading content provider for the iGaming industry, with an offer geared towards mobile devices in regulated markets.