Inspired Entertainment announced that it has signed a new long-term contract with Entain to supply its virtual sports products across all Entain online and retail brands. This represents a significant extension of current group agreements.
Entain is one of the largest sports betting and gaming groups in the world, operating in the online and retail sectors. Through its proprietary technology platform, the company offers betting, online casino, poker and bingo using some of the most iconic brands in the industry, such as Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala and Foxy Bingo.
“Inspired and Entain have collaborated closely over the past decade through a successful partnership in the retail and online channels,” said Brooks Pierce, Inspired’s president and chief operating officer.
Pierce added: “This new contract is a testament to the strength of our offerings and we look forward to extending our long-standing relationship to include new territories for Inspired, such as North America.”
Entain’s chief operating officer, Sandeep Tiku, also spoke on the renewal of the commercial agreement. “Inspired has been a trusted supplier and its virtual products have proven to be very popular with our customers, both at our retail outlets and through our interactive platforms.”
Also according to Tiku, “we were impressed with your continuous innovation in virtual modalities. And, we are excited because more and more our customers will be able to enjoy the best content produced by Inspired ”.
Entain, formerly known as GVC Holdings, is a British sports betting and gaming company. The company is headquartered in the Isle of Man and has licenses in more than 20 countries, with a presence in Europe, Oceania, Asia, North and South America.