Official partner of Copa Libertadores, Betfair created a campaign called “Infinitas Possibilidades” focused on the confrontation between River Plate and Palmeiras, which opened the semifinal phase of the South American competition. The Brazilian team won 3-0.
Journalists, influencers and players, like Alex and Rivaldo participate and show the passion of fans for clubs at heart. For this reason, the bookmaker adopted the image of the palmeirense pig. The campaign was recorded in Rio de Janeiro, the city that will host the final.
The action used well-known fans, such as the influencer Luana Maluf, and pages fed by the fans themselves in order to share reports of those who do everything to accompany the team at heart. The first video of the campaign can be seen here.
Palmeiras idols participated in Betfair action
“I said before that if I could choose, the club that would play would be Palmeiras. I loved my time there. I would love to see them play the final at Maracanã and I love how Betfair.net is exploring the excitement of fans for Libertadores, ”said idol Rivaldo, who passed through Palmeiras in the 90s.
Alex, recently announced as ambassador for Betfair.net, also commented on what he expects from the clash between Brazilians and Argentines. “I believe in two great games, with anyone able to make it to the final”, said Alex, an idol of Palmeiras and who participated in the campaign for the Libertadores title in 1999.
Fans will be able to find more content on the official company and Conmebol channels before each semifinal game. “In a year in which fans were unable to go to the stadiums and had to stay at home, we seek to ensure the involvement of the fans, in addition to helping bring Libertadores drama and passion to the public,” said the company’s spokeswoman. , Maria Flávia Losse.
She added: “We want our campaign to help celebrate the unpredictability of the championship and we really think that our semi-final films show how every result is possible.”
Recalling that the other semifinal will be played between Boca Juniors and Santos. The Libertadores final will take place again in a single match, at Maracanã, on January 30th.
