Betsson is expected to increase the visibility of its Star Casino platform in the Italian market after signing an exclusive content contract with the football team, Napoli.
Recognized as one of the main teams in the southern region of the country, Napoli follows the path already traced by Inter Milan when signing a partnership with Star Casino. In addition, Betsson will develop personalized content for the fans of the team that disputes the first division of the Italian Championship.
Respecting the advertising rules for companies in the gaming industry in Italy, Betsson presented a new online media platform in which it only shares exclusive materials from its Italian Championship partner teams, without carrying out any product promotion or related to the betting segment.
Betsson invests in exclusive content to get closer to the Italian public
On the other hand, in collaboration with the Italian teams, the company created several documentaries made available on the internet and other content that will be published on the StarCasino.sport website.
“We have always been committed to strengthening and growing our brand through innovative and engaging activities that bring us closer to sports enthusiasts and fans,” said Ronni Hartvig, Betsson’s commercial director.
He added: “The spirit, the dedication to the community combined with a deep passion, are some of the positive values that we share with Napoli, which lead us to invest in high quality, creative and innovative entertainment. Especially at a time when it is not possible to watch football matches in person ”.
According to SBC Notícias, the group in the betting segment also informed that it started to invest in original shares and in a material in a “timeline” format to show fans everything that happened and will happen in the 2020 – 2021 season.
“StarCasino.sport is a platform that has invested in an innovative and creative path, with the publication of digital sports materials that, we are sure, will further enrich the experience of our fans”, concluded Alessandro Formisano, Director of Operations, Sales and Marketing at Napoli.
