Genius Sports signs agreement with Scientific Games to offer content

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Genius Sports signs agreement with Scientific Games to offer content

Scientific Games has partnered with Genius Sports Group, a leading provider of sports betting management solutions, to offer gambling content to its betting customers worldwide, with the exception of the United States leagues.

Sports betting on Scientific Games’ OpenSports platform will have access to Genius Sports Group’s LiveData and LiveTrading services, which have more than 150 of the world’s largest betting brands.

The group’s betting division, Betgenius, created a market for official data at all levels of sports and today offers partners access to official data for more than 170,000 annual events.

The group’s entire portfolio of official data rights is included in the agreement, featuring content such as NASCAR, German Championship, English Championship, Italian Championship, as well as dozens of basketball and volleyball leagues.

Scientific Games already has the most reliable and versatile sports betting technology in the world, with the ability to create new personalized services for partners.

With a portfolio that includes some of the world’s leading names, including Hard Rock, Wynn Resorts, Flutter Entertainment, the company provides a top-notch betting experience.

Expectations of Genius Sports with the new partnership

Jack Davison, the commercial director of the Genius Sports Group, said: “This partnership will ensure that Scientific Games partners get all the benefits of the best sports content in the world – from the maximum uptime on the market to higher margins – delivered in a way personalized ”.

Davison further commented that “no matter where in the world you are operating, these are vital components for success in today’s sports betting industry.”

Keith O’Loughlin, a representative for Scientific Games, also spoke publicly about the deal. “Genius Sports offers a wide variety of in-game content that will promote our already market-leading offering”.

O’Loughlin added: “There is a high level of fluidity in the sports calendar, our technology is unmatched in combining these levels with the integrity and scalability that the OpenSports platform provides. With Genius Sports LiveData and LiveTrading services integrated into our solution, technology continues to evolve and become more interesting for our players ”.