The Betsson Group won a total of five awards at the EGR Italy Virtual Awards, including the three most important categories: ‘Best Online Casino Operator’, ‘Best Customer Service Operator’ and ‘Socially Responsible Operator’.
After last year’s success in the ‘Best Casino’ category, StarCasinò has once again been confirmed as the most popular gaming platform among Italians. Through the ‘Best Online Casino Operator’ award, the judges highlighted the empathy and closeness presented by StarCasinò to its consumers.
In these critical times around the world, especially in Italy, the brand has been able to convey positive messages, thanks to numerous information and hope activities.
When awarding the company as ‘Best Customer Service Operator’, the judges pointed out that the attention given to user support easily places the group as one of the best in the market.
Experts also valued the investment made in technology, such as the online chat-bot, and how the great results proved the success of Betsson’s strategy.
Betsson Group values ’Socially Responsible Operator’ award
The ‘Socially Responsible Operator’ award was won thanks to the campaign #reSTAReAcasa (Staying at Home in free translation), with which StarCasinò reminded its customers to play moderately during the lockdown period, also suggesting other forms of entertainment (offline) .
Regarding the last award, Pietro Lechiara, the Executive Director for Italy, commented: “We are particularly proud of this award. The focus on responsible gaming has always been at the heart of the group and we are delighted to have achieved this in the Italian market as well ”.
Lechiara added: “Our goal is to provide technological tools to monitor risks and provide users with a safe gaming experience. In addition, great attention from the StarCasinò team is dedicated to raising awareness about the problem, constantly informing and inviting users to play responsibly on our online platform ”.
The Betsson Group also won the ‘Internal Product Innovation’ award for the strategy shown in the creation of StarCasinò.Gratis. Regarding the fifth and final award, the judges awarded StarCasinò the title of ‘Marketing Campaign of the Year’ for the brilliant way it launched the new sports news site, StarCasinò.Sport.
