In order to increase its performance in the Latin American market and, above all, in Brazil, Betwinner created official profiles in Portuguese and Spanish on the main social networks (Instagram, Twitter, Facebook and YouTube).
The presentation of platforms in the languages of the countries of Latin America takes place shortly after the sports betting company introduced the former football player, Roberto Carlos, as its new ambassador.
Roberto built a spectacular career with the shirts of gigantic clubs, such as Corinthians, Palmeiras and Real Madrid, in addition to defending the Brazilian team for many years.
Now, he will represent the betting house in Argentina, Uruguay, Paraguay, Chile, Bolivia, Peru, Colombia, Dominican Republic, Cuba, El Salvador, Guatemala, Panama, Nicaragua and Puerto Rico.
Strategic launch of Betwinner networks
João Vaz, the director of Public Relations at Betwinner, stated that the creation of social media in the languages of Latin American countries is a strategic way to connect with the local public.
“The focus on operations in Latin American countries requires our brand to communicate directly. The creation of channels is essential in this process of naturalizing the brand,” he said.
“The profiles in Portuguese and Spanish will add value to the brand as well as having Roberto Carlos as our ambassador. In this way, I believe that we will speak directly with the public in these countries, creating brand recognition with the presence of Roberto Carlos, our ambassador “, adds Vaz.
Gustavo Hiroshi, regional director of the company in Brazil, stressed that the work continues to be done to increase the presence of the brand: “The work has been going on for some years and the numbers signal us a market whose potential is immense. We will continue to invest for more and more we are connected locally “.
Therefore, users can access the new Betwinner channels at the following links:
Facebook
Brazil: BetWinnerBrasil
Latam: Betwinner_Latam-106387347865260
Twitter
Brazil: @BetwinnerBrasil
Latam: @Betwinner_LatAm
Instagram
Brazil: betwinnerbrasil
Latam: betwinner_latam
YouTube
Brazil: Betwinner_Brasil
Latam: Betwinner_Latam
