888 Holdings announced a new partnership with Sportradar. The new agreement will allow 888sport to use “Sportradar’s data and risk management solution, Managed Trading Services (MTS) for its wide tennis offering”.
According to the statement released by the company, MTS can be used in any sport and adapted to specific service levels.
“The solution will be gradually implemented in international markets with 888 operations, allowing the company to develop its existing global sports betting proposal”, stated in the official note.
Today, the company is operating in 176 countries. Guy Cohen, SVP, head of B2C, expressed his enthusiasm about the partnership with Sportradar.
“We are committed to providing continuous improvement for all of our players and look forward to a gradual implementation in our international markets.”
Nick Soye, the business development manager at Sportradar, also spoke about the arrangement. “888sport is an innovative and forward-thinking brand with strong aspirations for exponential global growth.”
He added: “Needless to say, we are really excited about the prospect of integrating our MTS with the tennis offering from such an established player in the sports betting market”.
In addition, Soye believes that the risk management solution will help 888sport further consolidate its brand.
About 888sport
88sport is a multinational online sports games company based in Gibraltar. It was founded in 2008 and is a subsidiary of 888 Holdings dedicated to the sports sector, mainly in the European markets.
Two years after the foundation, the company invested for the first time in sports sponsorship, starting with a booth at the Fontwell Park Racecourse. In addition, the company is part of ESSA, the European integrity body in the betting industry.
