Pariplay, aggregator and content provider, announced that it will further strengthen its position in the Portuguese market through a partnership with the casino and sports betting operator Solverde.
The agreement will allow Pariplay to launch new game content to entertain Portuguese players through the new partner’s platform.
Solverde.pt is the online brand of the Solverde Group, a company with over 45 years of experience in casinos, tourism and leisure. Launched in 2017 as CasinoSolverde, the brand has consolidated itself as Solverde, adding the sports betting offer recently.
In line with its expansion strategy for 2020, Pariplay has focused on increasing its presence in Portugal, a market that has shown itself to be very promising.
The country’s online gaming sector experienced a 47.5% increase in revenue during the first quarter of 2020. This represented the highest quarterly growth rate in the country and was the first time that online games generated more revenue than games terrestrial.
Pariplay releases 35 games in new partnership
According to the agreement, more than 35 of Pariplay’s best performing games, which have been certified for Portugal, will be made available by Solverde. The list includes popular titles like Wolf Riches, Jack in the Box, Treasure Temple, Dragons of the North and Rumble Rhino,
Americo Loureiro, director at Solverde Casinos & Hotels said: “We are always looking to provide our customers with the best online experience, which makes partnering with Pariplay so important. It will allow us to further expand the wide variety of industry-leading content. ”
Loureiro added: “Already popular in other European countries, we are looking forward to seeing how these games relate to our own players and the impact they will have on acquisition and retention goals.”
Andrew Maclean, Pariplay’s Sales Director, said: “It is very exciting to see Pariplay’s content expanding in a market with as much potential as Portugal. The association with a casino group that has Solverde’s national recognition and terrestrial heritage will contribute immensely to our long-term position ”.
